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Whatever your budget, video production, corporate video, brand identity video, documentary, short film, event, presentation, or just your own unique vision: Editextreme will ensure you get the best video production results possible.
Whatever your budget, video production, corporate video, brand identity video, documentary, short film, event, presentation, or just your own unique vision: Editextreme will ensure you get the best video production results possible.
Video ‘Pre-Production’ is essentially any preparation that takes place before a video is shot.
Shooting video is usually the most expensive part of the entire process, so preparing for a video shoot is critically important to the eventual success of the shoot.
Being clear on what the video is going to look and sound like is crucial and things such as scripts, shot lists, and storyboards are all equally important parts of the preparation.
Consulting with Editextreme at the pre-production stage ensures that customers get the most out of a shoot.
And to almost every customer, a return on that investment is not only important: it’s expected.
Unfortunately, often videos are beautiful, funny and entertaining, but still ineffective. Why?
Because the key factors that create social transmission or sharing of the video from person to person aren’t included.
These factors are the specific reasons why people communicate with friends and acquaintances about a video, which then compels them to watch it.
We understand the concept of ‘social transmission’ and consulting with us in the planning phase enables customers to create videos that people will discuss and share.
And it is this that will maximize the transmission of their message.
Where ‘Pre-Production’ involves the preparation prior to a shoot, ‘Video Production’ consists of everything involved in the actual shooting of a video.
It is often said that “Hindsight is 20/20”, and an experienced video editor understands which shots will work best in the video editing process.
This is an important distinction to make, because working with an experienced video editor to plan your shoot will turn hindsight into foresight (which in turn will save you a lot of time & money).
When a professional editor and director of photography work together to plan a shoot, new possibilities emerge for a more exciting style in the finished video for the customer.
Our larger shoots often include an on-set editor to consult with the director of photography, camera operators and audio technicians to help with the planning of shots, check the quality of the sound and video and to assist with making back-ups.
Our crews are equipped the latest state of the art cameras (capable of shooting 4K video), extensive gear with full lighting equipment, green screens, and are experienced with multi-camera shoots.
With the benefit of an on-set video editor, our highly reliable & experienced crews have the versatility of shooting while the video editing is in progress and producing the best raw footage to create videos that are remarkably effective.
Putting all of these factors together ensures that our customers get the best possible results when their video is edited.
We’ve been providing video production services in Toronto this way for more than 20 years and our results speak for themselves.
We know you have questions, so here are the answers to things people ask us about the most.
Not seeing what you need? Reach out to us and we’ll be happy to help!
Video production generally is broken into 4 parts:
This is the planning phase of production.
This can be done with the creation of a simple outline detailing your vision, the purpose of the video, the 3 key messages it will contain, your target audience, and details of the picture and sound elements you’d like to use, what you‘d like to record e.g. (interviews, lectures, hosts, performances, presentations and any additional footage or sound) and where.
Often our clients know what these things are when they come to us, however if they would like guidance in establishing a more flushed out plan, we’re able to provide pre-production consultation services.
This is the recording of picture and audio for the video and follows the plan created in the pre-production phase and starts based upon the client’s approval.
This is the creation of the actual video, the media is gathered, and the finished product is created.
For most videos this means primarily the editing the picture and sound.
It also involves titles, any other motion graphics, or animations.
Subtitles can also added in post-production.
The video or videos are formatted for the platform they are destined for e.g. (Instagram, YouTube, Facebook, streaming service, or cable television).
Most files can be transferred digitally or uploaded for their desired purpose.
How much input do you require from us?
We find that clear communication toward the common goal of creating an effective video for purposes that are clearly outlined is essential.
We also find this is true for written approval of a clear plan from a person with correct authority before we begin production or post-production.
Beyond that, it’s about how much or little the client would like to be involved.
The cost of shooting your video really depends on how simple or complex the project is to shoot.
There’s the basic cost for a two-man crew (cinematographer with camera assistant/audio & data tech) for either a half-day (up to 5 hours) $775+hst or full day (up to 10 hours $1075+hst).
If you require a studio, green screen set-up, teleprompter, perhaps an additional camera, there would be an extra cost for that equipment and any additional crew that may be needed as a result.
If your chosen location is outside the Greater Toronto Area, a travel charge may be involved.
Let us know what you have in mind, and we’ll give you a detailed estimate free of charge.
If you let us know what kind of budget you have in mind, we’ll do our best to tailor our estimate so that it fits it as comfortably as possible.
For some videos no shooting is needed, and overall costs in that case are often lower.
The video for our shoots is recorded with a Panasonic GH6, or Canon XF605 or XF705 in either 4K (ultra-HD) or 1080p (HD), and both are a broadcast quality standard and widely used.
4K (ultra-HD) has 4X as many pixels as 1080p (HD), making it much sharper.
Still, plenty of clients still prefer 1080p since the files are smaller and it’s a bit less work, especially in video editing.
People also often count the professional lighting direction, camerawork and editing when measuring the quality of a video.
As with the cost of production, the simpler the editing and motion graphics work is, the less it will cost.
However, even a simple plan could end up costing more if the plan keeps changing.
In post-production, sticking as much as possible to a well thought out plan is the best way to control your costs and keep on or under budget.
Looking at the length and style the production can also give us a good indication of the time it will take to get the editing done.
In most cases we can predict with relative certainty the cost based on clear directions for the edit.
Things such as colour correction, video AI enhancement, green screen keys, masks, and video composites used to alter the video or create special effects take extra time and are sometimes more unpredictable in their expected cost.
Creating branded motion graphic content is a common part of our post-production workflow.
These elements are done to the specifications provided by our clients in post-production but can be part of production as well.
We work with our clients to ensure that their branding appears when and where they want it in the video.
Getting started is as simple as filling out our super-simple contact form at the bottom of this page!
We’ll get back to you right away and we can start discussing your project.
Getting Started Couldn't Be Easier:
Once you initially reach out, we'll set up a day and time for your free, 20-minute telephone consultation.
We'll discuss project, goals, timelines, budget and more and create a solid plan to move forward.
With everything we need in place, we can get started with your project and follow our timelines.
Simply complete the following form and we’ll take it from there.
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