Video production generally is broken into 4 parts:

1. Pre-production

This is the planning phase of production.

This can be done with the creation of a simple outline detailing your vision, the purpose of the video, the 3 key messages it will contain, your target audience, and details of the picture and sound elements you’d like to use, what you‘d like to record e.g. (interviews, lectures, hosts, performances, presentations and any additional footage or sound) and where.

Often our clients know what these things are when they come to us, however if they would like guidance in establishing a more flushed out plan, we’re able to provide pre-production consultation services.

2. Production

This is the recording of picture and audio for the video and follows the plan created in the pre-production phase and starts based upon the client’s approval.

3. Post-Production

This is the creation of the actual video, the media is gathered, and the finished product is created.

For most videos this means primarily the editing the picture and sound.

It also involves titles, any other motion graphics, or animations.

Subtitles can also added in post-production.

4. Delivery

The video or videos are formatted for the platform they are destined for e.g. (Instagram, YouTube, Facebook, streaming service, or cable television).

Most files can be transferred digitally or uploaded for their desired purpose.

How much input do you require from us?

We find that clear communication toward the common goal of creating an effective video for purposes that are clearly outlined is essential.

We also find this is true for written approval of a clear plan from a person with correct authority before we begin production or post-production.

Beyond that, it’s about how much or little the client would like to be involved.

The cost of shooting your video really depends on how simple or complex the project is to shoot.

There’s the basic cost for a two-man crew (cinematographer with camera assistant/audio & data tech) for either a half-day (up to 5 hours) $775+hst or full day (up to 10 hours $1075+hst).

If you require a studio, green screen set-up, teleprompter, perhaps an additional camera, there would be an extra cost for that equipment and any additional crew that may be needed as a result.

If your chosen location is outside the Greater Toronto Area, a travel charge may be involved.

Let us know what you have in mind, and we’ll give you a detailed estimate free of charge.

If you let us know what kind of budget you have in mind, we’ll do our best to tailor our estimate so that it fits it as comfortably as possible.

For some videos no shooting is needed, and overall costs in that case are often lower.

The video for our shoots is recorded with a Panasonic GH6, or Canon XF605 or XF705 in either 4K (ultra-HD) or 1080p (HD), and both are a broadcast quality standard and widely used.

4K (ultra-HD) has 4X as many pixels as 1080p (HD), making it much sharper.

Still, plenty of clients still prefer 1080p since the files are smaller and it’s a bit less work, especially in video editing.

People also often count the professional lighting direction, camerawork and editing when measuring the quality of a video.

As with the cost of production, the simpler the editing and motion graphics work is, the less it will cost.

However, even a simple plan could end up costing more if the plan keeps changing.

In post-production, sticking as much as possible to a well thought out plan is the best way to control your costs and keep on or under budget.

Looking at the length and style the production can also give us a good indication of the time it will take to get the editing done.

In most cases we can predict with relative certainty the cost based on clear directions for the edit.

Things such as colour correction, video AI enhancement, green screen keys, masks, and video composites used to alter the video or create special effects take extra time and are sometimes more unpredictable in their expected cost.

Creating branded motion graphic content is a common part of our post-production workflow.

These elements are done to the specifications provided by our clients in post-production but can be part of production as well.

We work with our clients to ensure that their branding appears when and where they want it in the video.

Getting started is as simple as filling out our super-simple contact form at the bottom of this page!

We’ll get back to you right away and we can start discussing your project.